Copy versus Content

Let me ask you a quick question. Does your content work for you?

That’s the essence of copywriting versus content writing.

Put simply, copywriting takes action – whereas content writing shares knowledge.

So which is better? Actually, you need both.

Copywriting is persuasive, actionable, and engaging. It’s content with a purpose.

Unfortunately, a website filled with mostly persuasive, engaging copy, but little informative content, can give off the impression that your entire focus is selling.

And nobody likes to be sold.

That’s why your website and other branding efforts need informative, authority-building content that supports your actionable copywriting.

Interested in a 15-minute call to talk about how I can help improve your marketing? Click or tap here.

Hi, I’m Lance!

Lance Gurganus Insurance Copywriter

Are You Focused on Local?

94% of Consumers prefer buying from small businesses in their communities. (2016 UPS Store Pulse of Small Business in America)

Relevant Content Matters

91% of B2B marketers use content marketing. (2018 B2B Cotent Marketing Trends: Content Marketing Institute (CMI)/MarketingProfs

Content is a Business Asset

92% of marketers said their organization views content as a business asset. (2017 Content Management Survey, Content Marketing Institute)

"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." via Hubspot

My Service Commitment

I back up everything I do with my service guarantee.


100% Original Content

I only create original content. All final work is checked with Copyscape Premium to verify originality.


100% Client Satisfaction

It’s easy to maintain a 100% client satisfaction rate when I offer unlimited rewrites for 30-days on all final work product.