Hi, I'm Lance Gurganus, Freelance Insurance Copywriter
My skillsets were built over a successful two-decade career in the world of insurance and employee benefits. Where the key to success is mastery of low-pressure sales, understanding buyer triggers, and active listening skills.
All that expertise is also useful for creating highly effective content and copy. Which I discovered shortly after selling my insurance business a few years back.
So now I'm a freelance insurance copywriter with a boatload of experience in sales, marketing, and compliance. Which, as it turns out, are valuable skillsets in this business.
So there you have it. As stories go, it's not the most exciting, but it's mine. I like simple. I love what I do and I'm really good at it.
If you need copywriting for your business, let's talk more and see how I can help.
Call, click, or fill out the form below. I look forward to talking with you soon.
Are You Focused on Local?
94% of Consumers prefer buying from small businesses in their communities. (2016 UPS Store Pulse of Small Business in America)
Relevant Content Matters
91% of B2B marketers use content marketing. (2018 B2B Cotent Marketing Trends: Content Marketing Institute (CMI)/MarketingProfs
Content is a Business Asset
92% of marketers said their organization views content as a business asset. (2017 Content Management Survey, Content Marketing Institute)
"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." via Hubspot
My content Blog
Improving car buyer trust with F&I transparency is critical to the success of any car dealership, especially with customer access to the bullhorn of social media. In this article, Insurance Content Specialist, Lance Gurganus, introduces background information on F&I (Finance and Insurance) Managers and the challenges dealerships face in changing customer perception and building trust in this important position.
Do I Need Final Expense Insurance? The saying goes, “Two things in life are guaranteed, death and taxes.” Unfortunately, the costs to the surviving family after the death of a loved one can be a significant financial burden. This is where savvy insurance agents and advisors can step-in to help their clients protect themselves when they need it most with final expense insurance.
This is a sad example of what happens when State Law runs smack into the brick wall of Federal bureaucracy. California law says they’re legal, but existing Federal law prohibits insuring marijuana farms burning in California wildfires throughout the state. It’s a particularly challenging situation for the nearly 15,000 marijuana farms in California. Their crop, marijuana, is listed as a Schedule I controlled substance by the DEA (US Drug Enforcement Agency). So, technically, it doesn’t matter that states like California have legalized it because the Federal Government won’t recognize the state law. So anything that is regulated by the Feds, from insurance to banking to mail, becomes a problem for these businesses.
As an insurance agent, it is vitally important to build your online brand. Unfortunately, insurance agents have very few things going for them when they decide to do online branding of their business. It may not sound fair, but the reality of the situation is you are a licensed insurance professional. The best way to stay compliant? Simply focus on you and your insurance business. And limit your online activity to only positive behavior that promotes you and your brand.
For as long as I can remember I have listened to music when I did anything like work, study, read or even just doing chores around the house. Music adds a soundtrack to life. It just seems to make everything… Well, more fun. The perfect song can make anybody feel like a hero with their own theme music. What about work? Does music hurt your productivity while you work? Or enhance it? Personally, I believe the right music makes me many times more productive.
I have come to the realization that I notice errors in writing more often than most people. Maybe it’s because I am so critical of my own work, but I find it difficult not to hold it against writers who make amateur mistakes in their final work. Lately, it seems like the errors are becoming more prevalent. To be honest, if you consider yourself a “professional” in the business of writing, then errors just make you look bad. So, I thought I would share some of my ideas on how to catch errors in the content writing process.
My Service Commitment
I back up everything I do with my service guarantee.