Hello, my name is Lance. I am a Freelance Copywriter.
My business is the art of persuasive content writing.
It's like sales, but with more nuance and creativity.
Content continues working many years after it's created.
So your return on investment is greater than traditional marketing.
After 18-years in marketing, I've learned a thing or two about persuasion
and how to adapt my style to any type of copy.
That's just a clever way of saying, I create insanely great content.
Evergreen, heavily researched, error free, structured, keyword dense,
search engine optimized, beautifully written content.
Let's talk about how I can help you.
Are You Focused on Local?
94% of Consumers prefer buying from small businesses in their communities. (2016 UPS Store Pulse of Small Business in America)
Relevant Content Matters
91% of B2B marketers use content marketing. (2018 B2B Cotent Marketing Trends: Content Marketing Institute (CMI)/MarketingProfs
Content is a Business Asset
92% of marketers said their organization views content as a business asset. (2017 Content Management Survey, Content Marketing Institute)
"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." via Hubspot
The LanceG Spot Content Blog
Improving car buyer trust with F&I transparency is critical to the success of any car dealership, especially with customer access to the bullhorn of social media. In this article, Copybrander founder Lance Gurganus introduces background information on F&I (Finance and Insurance) Managers and the challenges dealerships face in changing customer perception and building trust in this important position.
The saying goes, “two things in life are guaranteed, death and taxes.” Unfortunately, the costs to the surviving family after the death of a loved one can be a significant financial burden.This is where savvy insurance agents and advisors can step-in to help their clients protect themselves when they need it most with final expense insurance. In this article, writer and 18-year veteran insurance pro, Lance Gurganus, introduces final expense insurance. This is an important discussion about what it is, why it’s needed, who needs it, and why insurance agents and brokers need to be offering final expense insurance plans to their clients.
This is a sad example of what happens when State Law runs smack into the brick wall of Federal bureaucracy. California law says they’re legal, but existing Federal law prohibits insuring marijuana farms burning in California wildfires throughout the state. It’s a particularly challenging situation for the nearly 15,000 marijuana farms in California. Their crop, marijuana, is listed as a Schedule I controlled substance by the DEA (US Drug Enforcement Agency). So, technically, it doesn’t matter that states like California have legalized it because the Federal Government won’t recognize the state law. So anything that is regulated by the Feds, from insurance to banking to mail, becomes a problem for these businesses.
According to a 2016 study of social media sharing by computer scientists at Columbia University and the French National Institute, 6 in 10 people share social media posts without reading. The simple fact that you clicked on a link to read this puts you in a small crowd.
As an insurance agent, it is vitally important to build your online brand. Unfortunately, insurance agents have very few things going for them when they decide to do online branding of their business. It may not sound fair, but the reality of the situation is you are a licensed insurance professional. The best way to stay compliant? Simply focus on you and your insurance business. And limit your online activity to only positive behavior that promotes you and your brand.
For as long as I can remember I have listened to music when I did anything like work, study, read or even just doing chores around the house. Music adds a soundtrack to life. It just seems to make everything… Well, more fun. The perfect song can make anybody feel like a hero with their own theme music. What about work? Does music hurt your productivity while you work? Or enhance it? Personally, I believe the right music makes me many times more productive.
My Service Commitment
I back up everything I do with my service guarantee.