My name is Lance. I'm a Freelance Copywriter.


 I create insanely great insurance content.

Why? It's what I know.

My background? Over 18-years in insurance, selling millions in coverage to thousands of people.

I've built networks of several hundred insurance websites that generate leads through click funnels and sales automation.

I know Insurance and Insuretech.

I'm a passionate believer in the power of insurance to protect against the unknown.

I've seen it, first hand, hundreds of times with clients that were saved from catastrophe.

All due to a simple insurance policy.

It's powerful stuff.

But enough about me.

Let's talk about how I am uniquely qualified to help you increase engagement, online traffic, and ultimately sell more through the use of my branded insurance content.

Click the button below to learn more

Are You Focused on Local?

94% of Consumers prefer buying from small businesses in their communities. (2016 UPS Store Pulse of Small Business in America)

Relevant Content Matters

91% of B2B marketers use content marketing. (2018 B2B Cotent Marketing Trends: Content Marketing Institute (CMI)/MarketingProfs

Content is a Business Asset

92% of marketers said their organization views content as a business asset. (2017 Content Management Survey, Content Marketing Institute)

"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." via Hubspot

The LanceG Spot Content Blog

Improving Car Buyer Trust with F&I Transparency

Improving Car Buyer Trust with F&I Transparency

Improving car buyer trust with F&I transparency is critical to the success of any car dealership, especially with customer access to the bullhorn of social media. In this article, Insurance Content Specialist, Lance Gurganus, introduces background information on F&I (Finance and Insurance) Managers and the challenges dealerships face in changing customer perception and building trust in this important position.

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The Need for Final Expense Insurance is Already Here

The Need for Final Expense Insurance is Already Here

The saying goes, “two things in life are guaranteed, death and taxes.” Unfortunately, the costs to the surviving family after the death of a loved one can be a significant financial burden.This is where savvy insurance agents and advisors can step-in to help their clients protect themselves when they need it most with final expense insurance. In this article, writer and 18-year veteran insurance pro, Lance Gurganus, introduces final expense insurance. This is an important discussion about what it is, why it’s needed, who needs it, and why insurance agents and brokers need to be offering final expense insurance plans to their clients.

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Federal Law Prohibits Insuring Marijuana Farms Burning in California Wildfires

Federal Law Prohibits Insuring Marijuana Farms Burning in California Wildfires

This is a sad example of what happens when State Law runs smack into the brick wall of Federal bureaucracy. California law says they’re legal, but existing Federal law prohibits insuring marijuana farms burning in California wildfires throughout the state. It’s a particularly challenging situation for the nearly 15,000 marijuana farms in California. Their crop, marijuana, is listed as a Schedule I controlled substance by the DEA (US Drug Enforcement Agency). So, technically, it doesn’t matter that states like California have legalized it because the Federal Government won’t recognize the state law. So anything that is regulated by the Feds, from insurance to banking to mail, becomes a problem for these businesses.

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My Service Commitment

I back up everything I do with my service guarantee.


100% Original Content

I only create original content. All final work is checked with Copyscape Premium to verify originality.


100% Client Satisfaction

I strive for perfection in all my work and I’m extremely proud of my 100% client satisfaction rate. I maintain this by offering unlimited rewrites for 30-days on all my final work product.

Make Your Content a Priority.

I Certainly Will.

Let's Start a Conversation

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