Hello, my name is Lance. I am a Freelance Copywriter.

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My business is the art of persuasive content writing.

It's like sales, but with more nuance and creativity.

Content continues working many years after it's created.

So your return on investment is greater than traditional marketing.

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After 18-years in marketing, I've learned a thing or two about persuasion

and how to adapt my style to any type of copy.

That's just a clever way of saying, I create insanely great content.

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Evergreen, heavily researched, error free, structured, keyword dense,

search engine optimized, beautifully written content.

Let's talk about how I can help you.

Are You Focused on Local?

94% of Consumers prefer buying from small businesses in their communities. (2016 UPS Store Pulse of Small Business in America)

Relevant Content Matters

91% of B2B marketers use content marketing. (2018 B2B Cotent Marketing Trends: Content Marketing Institute (CMI)/MarketingProfs

Content is a Business Asset

92% of marketers said their organization views content as a business asset. (2017 Content Management Survey, Content Marketing Institute)

"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." via Hubspot

The LanceG Spot Content Blog

How to Catch Errors in the Content Writing Process

How to Catch Errors in the Content Writing Process

I have come to the realization that I notice errors in writing more often than most people. Maybe it’s because I am so critical of my own work, but I find it difficult not to hold it against writers who make amateur mistakes in their final work. Lately, it seems like the errors are becoming more prevalent. To be honest, if you consider yourself a “professional” in the business of writing, then errors just make you look bad. So, I thought I would share some of my ideas on how to catch errors in the content writing process.

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Your Odds of Avoiding a Disability

According to the statistics from the Social Security Administration (SSA), your odds of avoiding a disability actually get worse as you get older. Most people believe their odds improve, but one of the glaring Myths about Disabilities is that most are caused by injuries. This simply isn’t true. Most disability claims are a result of chronic diseases and illness, which afflicts us more as we age. Thus, the increase in disabilities as we get older.

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Forbes is Stretching the Term Self-Made with Their Latest Women Billionaires List

Forbes is Stretching the Term Self-Made with Their Latest Women Billionaires List

I would never, in a million years, attempt to minimize the hard work that it takes to become a billionaire. I get it. Most people in business work hard and self-made billionaires are obviously no exception to that rule. Unfortunately, I believe Forbes is stretching the term Self-Made with their latest Women Billionaires List. It’s almost as if they wanted to pad the list to make it appear larger. Clearly this is just my opinion. But doesn’t it take away from the Sara Blakely’s of the world when you add Marian Illitch to the same list?

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Own Occupation vs Any Occupation Disability Definition

Ultimately an insurance policy is made up of the definitions, clauses, exclusions and benefits that an insurance carrier decides to build into the policy that eventually gets sold to policyholders. The better carriers are very specific about coverage and they focus on those specifics with the agents that sell their policies. One of the more important definitions in a disability policy is how the carrier defines the definition of work that you will return to after you have recovered from a disability. This is referred to as “own occupation vs any occupation disability definition”. What does this mean? It’s basically the meaning of how the carrier classifies the work that you can return to.

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5 Reasons Your 1099 Contractor is Actually Your Employee

5 Reasons Your 1099 Contractor is Actually Your Employee

I’m going to come right out and say it. 1099 contractors are almost always employees. Almost always is probably shooting low because as far as detail shops and similar businesses, you fail the IRS criteria test probably over 90% of the time. I know this may surprise some of you reading this, but if you didn’t think this was the case you probably wouldn’t be here reading this. I wrote 5 reasons your 1099 contractor is actually your employee to highlight this important compliance subject for small businesses.

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My Service Commitment

I back up everything I do with my service guarantee.

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100% Original Content

I only create original content. All final work is checked with Copyscape Premium to verify originality.

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100% Client Satisfaction

I strive for perfection in all my work and I’m extremely proud of my 100% client satisfaction rate. I maintain this by offering unlimited rewrites for 30-days on all my final work product.

Make Your Content a Priority.

I Certainly Will.

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