Version: LGGS-MSA-v1-2026-11-09. Effective November 9, 2026.
This Master Services Agreement ("MSA") is between Gurganus Benefits Group, LLC, a Pennsylvania limited liability company (PA entity No. 4067845) doing business as LanceG Growth Systems, 5958 Monongahela Ave, Bethel Park, PA 15102 ("LGGS," "we," "us" or "our"), and the business named on the order form ("Client," "you" or "your").
1.1 Documents. Your agreement with us is made up of (a) each order form you accept, including the Order Form Terms attached to it, and (b) this MSA. Together they are the "Agreement."
1.2 Order form controls. If anything in an order form, including its Order Form Terms, conflicts with this MSA, the order form controls for that order, and this MSA applies to everything the order form does not address.
1.3 Website copy. If this MSA and anything on our website (including pricing pages, FAQs or marketing copy) conflict, this MSA controls. Website copy cannot change your Agreement. Our Privacy Policy at lanceg.com/privacy and our SMS Terms at lanceg.com/sms-terms still apply to the personal information and messages they cover.
1.4 Services. We provide only the services listed on your order form (the "Services"). These may include an AI receptionist, a hosted website, Website Care, a WordPress Migration, Google Business Profile work, review requests, reports, and AI Staff builds and support. Anything not on the order form is not included unless we agree in writing (email is fine).
1.5 Change requests. Changes to scope, price or delivery need a written change both of us approve (email is fine). We do not bill extra hours or extra work without your written OK for that work first.
2.1 Fees. You pay the setup fees, monthly fees, usage fees and other charges on your order form.
2.2 Payment method. ACH bank payment is required for setup fees and for invoices of $500 or more. For invoices under $500 you may pay by ACH or by card, and we add no card surcharge. You authorize us and our payment processor to charge the bank account or card you give us for each charge on your order form, including recurring monthly charges, until you cancel under Section 3.
2.3 Setup fees. The setup fee is non-refundable once the build starts. The build starts at the first working session with you after you sign or accept the order form.
2.4 Late payment. Amounts are due on the invoice date unless the order form says otherwise. We charge no late fee and no interest on past-due amounts. Our only remedy for a past-due balance, other than collecting what is owed, is suspension after written notice and 10 days to cure under Sections 10.6 and 14.1.
2.5 Taxes. Our prices do not include sales tax. Where the law requires it, we add applicable sales and use tax to taxable items, and the order form and invoice show "+ applicable tax" on those items. Items with no tax note are not taxed. Pennsylvania sales tax applies to Pennsylvania customers where required; out-of-state customers are not charged Pennsylvania tax. You give us an accurate billing address and tell us if your business location changes. If you are tax exempt, you give us a valid exemption certificate before we invoice.
2.6 Taxes and website access. Website Care on a website we host and control under Section 10 is billed as one line of $97 a month with no sales tax. If you ask for, and we agree to give you, admin, editing or builder access to your website, applicable sales tax may apply to Website Care and related services from that date. We will tell you before it starts. Any buyout under Section 10.5 is billed plus applicable tax.
2.7 Tax pending a ruling; refunds. We are asking the Pennsylvania Department of Revenue for a ruling on whether some services are taxable. Until it rules, we charge applicable tax on WordPress Migration and on the full AI Staff Build price for Pennsylvania clients. If the Department rules that a service you paid tax on is not taxable:
(a) Tax not yet sent to the Department. For tax we collected but have not yet sent to the Department, we will refund it to you or credit it to your account, your choice, within 30 days after we receive the ruling.
(b) Tax already sent to the Department. For tax we already sent to the Department, you choose one of these within 30 days after we tell you about the ruling. (i) We credit the tax to your account against future invoices within 30 days after you choose, and you assign to us your right to claim that tax back from the Department and sign any form the Department requires. (ii) You file your own refund claim with the Department, and within 30 days after you ask, we give you the invoices, payment records and statements you need. If you do not choose, we apply (i) if you have an active plan and (ii) if you do not. Under (i), once we have credited your account, the Department's refund belongs to us.
(c) Limits. The Department's refund deadlines apply to claims under (b). This Section 2.7 is the only refund it creates. Nothing in it makes us pay you cash for tax we have already sent to the Department.
2.8 Billing disputes. Tell us about a billing problem within 30 days of the invoice. Pay the part not in dispute while we work it out. Nothing here waives any right you have under law or with your bank or card issuer.
3.1 Monthly renewal. Monthly plans renew each month and are charged to the bank account you authorize until you cancel. There is no annual prepay.
3.2 How to cancel. You may cancel anytime by email to lance@lanceg.com. No call, form or retention interview is required. Cancellation takes effect at the end of the current billing period. We will confirm by email the date service ends and the last charge.
3.3 Fast Start minimum. Front Desk Fast Start has a 3-month minimum term. If you cancel a Fast Start plan before the 3-month minimum ends, you owe the monthly fees for the remaining months of the minimum, billed on their normal monthly dates. Service continues through the end of the minimum unless you ask us to stop it sooner. There is no other early termination fee.
3.4 No refunds for partial periods. Except as stated in Sections 2.7, 3.6, 4 and 14.4, fees already paid are not refunded for partial months.
3.5 Receptionist minutes and overage. Each receptionist plan includes the AI minutes on the order form. For orders signed or accepted on or after the date the new pricing is published on lanceg.com/pricing, extra minutes are $0.40 each plus applicable tax. Orders signed or accepted before that date keep their existing minute terms until we give 30 days' written notice of a change under Section 3.6.
3.6 Price and term changes for existing clients. We give you at least 30 days' written notice before changing your prices, included minutes, overage rate or other order form terms. You may cancel before the change takes effect, with no penalty and no minimum-term fees for the period after the cancellation date, and you will not be charged the new price. We do not change an existing signed or accepted order without that notice.
4.1 What it covers. This guarantee applies to receptionist plans only. If, in your first 60 days of service, Maggie fails to answer calls forwarded to her because of a problem on our end, tell us within 7 days of the failure and we will credit one month's service fee to your next invoice.
4.2 What it does not cover. Failures caused by your phone carrier, your call-forwarding settings, your equipment, or outages outside our control are not covered.
4.3 Limits. One credit per client. It is a credit, not a cash refund. The setup fee is non-refundable once the build starts. The credit does not count against the liability cap in Section 16.
4.4 First 60 days. The 60 days start on your Go-Live Date. "Go-Live Date" means the date we confirm to you in writing that calls forwarded to Maggie are being answered.
5.1 General. You will (a) give us accurate business information and keep it current; (b) give us only content you have the right to use; (c) name a contact who can approve work; (d) keep your phone service, call forwarding and accounts working; (e) review our work and AI outputs before you rely on them; and (f) follow the laws that apply to your business, including your licensing, advertising and disclosure rules.
5.2 Regulated advice and sensitive information. You will not ask us to set up Maggie or any AI tool to give legal, insurance, medical, tax, financial or other regulated advice, to quote or bind coverage, or to collect health information, Social Security numbers, full card numbers, bank account numbers, driver's license numbers or similar sensitive identifiers. The Services are not built for HIPAA-covered information and we do not sign business associate agreements.
5.3 Accurate claims. You are responsible for the accuracy of claims about your business, products, prices and results that you give us to publish.
6.1 Our greeting. Calls answered by Maggie or any AI receptionist we set up for you are recorded and may be transcribed and summarized. Before Maggie collects any information, the caller hears that they are speaking with an AI assistant and that the call is recorded.
6.2 Pennsylvania all-party consent. Pennsylvania law generally requires the consent of all parties to record a call (18 Pa.C.S. § 5704(4)). Other states may have their own rules.
6.3 Your cooperation. You will (a) not remove, shorten, delay or bypass the AI and recording notice on any call path, or ask us to; (b) give notice and get consent on calls your staff place or answer outside our greeting, including transferred calls and anyone who joins a call; (c) get written acknowledgment from your staff whose calls are recorded; (d) follow the recording laws of other states where your callers or staff are located; and (e) describe call recording and AI review in your own privacy notice where your law requires it.
6.4 Our right to turn off recording. If a requested change would remove or delay the notice, or if we cannot confirm lawful consent on a call path, we may refuse the change or turn off recording on that path.
7.1 Your registration. Texting for your business runs only under a carrier-approved texting registration in your legal business name. Texting does not start until that registration is approved. We do not control or guarantee carrier approval or timing. Registration and carrier fees are passed through to you at cost, as stated on your order form.
7.2 Consent. We send automated texts for you only to people who gave consent that names your business and covers the type of message, and whose consent appears in your consent records. Marketing texts need separate prior express written consent. Consent is never a condition of purchase. You will not give us purchased, rented, shared or scraped lists.
7.3 No texts to numbers from calls. We do not send automated texts to numbers heard or collected on calls unless that person separately opted in.
7.4 Your records. You keep records of who consented, when, how, the exact consent wording and the source page, and all opt-outs, for at least 5 years after the last text. We keep the consent data our forms capture and give you copies on reasonable request.
7.5 Opt-outs and rules. STOP, HELP and common equivalents must work, and any reasonable opt-out request must be honored. Each of us follows the Telephone Consumer Protection Act (47 U.S.C. § 227), do-not-call, quiet-hours and carrier rules for the messages we control. We may pause texting with prompt notice if we reasonably believe there is a consent, carrier or legal problem.
8.1 No incentives or conditioning. Review requests go to real customers. We will not, and you will not ask us to, offer any payment, discount, gift or other incentive for a review, condition anything on a review or its sentiment, ask only customers expected to be happy, suppress or filter negative reviews, or post fake or employee reviews. This follows the FTC rule on consumer reviews and testimonials (16 CFR Part 465) and platform rules.
8.2 Testimonials. Any testimonial or review we use for you must reflect a real customer's honest experience and disclose any material connection.
8.3 Google decides. Google controls Google Business Profile, Maps and Search. Google decides rankings, visibility, verification, suspensions and which reviews show. We do not guarantee rankings, calls, leads, reviews, reinstatement or any other result.
8.4 Access and approval. We work on your profile only with access you give us and content you approve, or under a written standing approval you can change at any time.
9.1 Limits. The Services use artificial intelligence. AI can mishear, misunderstand, leave things out, or produce wrong or incomplete answers, summaries, drafts and reports.
9.2 Human review. You review AI outputs before you rely on them or send them to others. We review AI-drafted content we publish for you before it goes live. AI outputs are not legal, tax, insurance, medical or financial advice.
9.3 No blanket exclusion. Nothing in this Section limits our duty to perform the Services with reasonable care or any credit you earn under Section 4.
10.1 Hosting and control. While your plan is active, LanceG Growth Systems ("we") builds, hosts, possesses and controls your website, including the hosting account, site builder and related tools. You do not receive admin, builder or editing access to the website or our platform. You request changes through us and we make them. If you ask for and we agree to give you admin or builder access, applicable sales tax may apply to related services from that date, and we will tell you before it starts. We do not give third parties access to your site without your consent.
10.2 Your content. You own all content you provide or that is created specifically from your materials, including your name, logos, trademarks, photos, text, testimonials, reviews and business information ("Client Content"). You grant us a non-exclusive, royalty-free license to host, copy, display, adapt and format Client Content only to provide the services during the term and for the export period in 10.5. You confirm you have the rights to the Client Content you give us.
10.3 Our materials. We own our templates, layouts, code, design systems, scripts, automations, AI prompts and configurations, platform accounts and know-how, the website build itself (pages, layouts and configuration as assembled on our platform), and any improvements to them ("LGGS Materials"), even if used in your site. During the term you get a non-exclusive, non-transferable right to use LGGS Materials as part of your site. That right ends when your plan ends, except as stated in 10.5.
10.4 Domain names. Your domain is registered in your name (or your business's name) and stays yours. If we register or manage it for you, we list you as the registrant, and on request we give you the access or transfer codes once any amounts then due are paid. We never hold a domain to collect a disputed fee.
10.5 Export on exit. When your plan ends for any reason, and on request within 30 days after it ends, we will provide (a) a copy of your Client Content in standard formats (for example text, image files and a page-content export), and (b) reasonable help pointing your domain to a new host. We will keep your site live for up to 14 days after the end date if you ask, so you are not left dark during the move. We do not transfer LGGS Materials, platform accounts, or the underlying site build. If you want a licensed copy of the built pages, we can quote a one-time buyout, which is billed plus applicable tax. After the 30-day export period we may delete your site and Client Content, except copies we must keep by law.
10.6 Unpaid balances. If your account is past due, we may suspend hosting after written notice and 10 days to cure. Suspension does not affect your ownership of Client Content or your domain.
10.7 Survival. 10.2 (ownership), 10.3, 10.4 and 10.5 survive termination.
11.1 What happens. When you buy a WordPress Migration, we move your existing website into a hosting account that we own and control. As part of the migration: (a) we copy your site files and database into our account; (b) we remove all of your admin and user logins to the site, so we hold the only admin access; and (c) you cancel your old hosting account within 14 days after we confirm the site is live in our account, and send us confirmation.
11.2 Hosted terms apply. After the move, your site is a hosted website under Section 10. You request changes through us and we make them.
11.3 Your old site and licenses. You confirm you have the right to move the site and to use the theme and plugin licenses on it. Third-party theme and plugin licenses stay with whoever bought them: licenses you bought stay yours, and licenses we buy stay ours. When your plan ends, under Section 10.5 we return your Client Content and the theme and plugin licenses you bought (or the information you need to use them). We do not return licenses we bought, LGGS Materials or the site build.
11.4 Tax. WordPress Migration is billed plus applicable tax until the Pennsylvania Department of Revenue rules on it. If it rules the migration is not taxable, Section 2.7 applies.
11.5 Scope. The page count and hour cap are on the order form.
12.1 Scope. AI Staff Starter and AI Staff Build work is described on the order form and, for an AI Staff Build, in a written statement of work ("SOW"). Each SOW states separately (a) configuration of our platform for you and (b) any custom code we write for you, each with its own price.
12.2 Platform configuration. Workflows, prompts, AI agents and settings we configure inside our platform are LGGS Materials. You may use them while your plan is active.
12.3 Custom code. Once you pay the build fee in full, you own the custom code listed in the SOW as custom code. We deliver it to infrastructure you control. We keep our pre-existing tools and general know-how and give you a perpetual license to any of them built into your custom code.
12.4 Section 10 scope. Section 10.3 covers hosted websites. For AI Staff builds, this Section 12 and the SOW control.
12.5 Your materials. You keep ownership of your data, content and trademarks. You give us a license to use them only to provide the Services.
12.6 Our materials. Except as stated in 12.3 and the SOW, we keep all rights in LGGS Materials, our platform, templates, tools and know-how, and any improvements to them.
12.7 Publicity. We use your name, logo, results or reviews in our own marketing only with your separate written permission.
13.1 Privacy Policy. Our Privacy Policy at lanceg.com/privacy describes how we handle personal information, including call recordings, transcripts and texts.
13.2 Your data. You own your customer data. When we run an AI receptionist, website or automations for you, we process your customers' information on your behalf and under your instructions, and your customers send their privacy requests to you. We use your customer data only to provide, support and secure the Services, as the law requires, or as you direct. We do not sell it or use it to market our own services to your customers. We do not use callers' voices to identify them. Our service providers process it for us under contract.
13.3 Security. We use reasonable administrative, technical and physical safeguards, including limited access and multi-factor authentication on our business accounts. No system is perfectly secure. You protect your own devices and logins and remove access for staff who leave.
13.4 Security incidents. If we learn of unauthorized access to your customer data in systems we control, we tell you without unreasonable delay, and in any event within 72 hours after we confirm it, share what we know, update you as we learn more, and reasonably help you meet your own notice duties.
13.5 Retention and export. We keep information as our Privacy Policy at lanceg.com/privacy describes. Today that means: (a) call recordings are kept up to 90 days; (b) we delete the copies of call transcripts and summaries we control, such as notes and emails, after 12 months; (c) our phone and AI service provider also keeps call logs, which include transcripts and summaries, under its own retention schedule, and those logs may not be deletable; and (d) we may keep information longer if the law requires it or we need it for a dispute or legal claim. If our Privacy Policy changes, the posted version controls. For 30 days after the Agreement ends, on request, we give you an export of your contacts and available call records in a standard format. Hosted website exports follow Section 10.5.
13.6 Confidentiality. Each of us keeps the other's nonpublic business information confidential, uses it only for this Agreement, and shares it only with people who need it and must protect it. This does not cover information that is public, already known, independently developed or received lawfully from someone else. Either of us may disclose information when the law requires it, after giving notice where allowed. This duty lasts while the information stays nonpublic.
14.1 Suspension for nonpayment. If your account is past due, we may suspend the Services after written notice and 10 days to cure. We restore service promptly after you pay.
14.2 Urgent suspension. We may suspend a specific feature right away, only as far as needed, if it creates a legal, consent, carrier or security risk. We tell you promptly and work with you to restore it.
14.3 Term. This MSA starts when you accept it and continues while any order form is active.
14.4 Termination. Either of us may end the Agreement if the other materially breaches it and does not cure within 30 days after written notice (10 days for nonpayment). If we end it for our convenience or because of our uncured breach, we refund any fees you prepaid for service after the end date, and no minimum term fees are due after that date.
14.5 After termination. You pay amounts owed through the end date. Sections 2, 10.2 to 10.5, 11.3, 12, 13, 15, 16, 17 and 18 survive.
We perform the Services with reasonable care. Except as stated in this Agreement, the Services are provided "as is" and "as available," and we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement to the extent the law allows. We do not guarantee uninterrupted service, that every call is answered, rankings, reviews, leads, sales or revenue. Third-party platforms, carriers and Google may change or stop features at any time.
16.1 Cap. Each party's total liability under this Agreement is limited to the fees you paid us under this Agreement in the 3 months before the event that gave rise to the claim.
16.2 No indirect damages. Neither of us is liable for indirect, incidental, special, consequential or punitive damages, or lost profits or revenue.
16.3 Exceptions. Sections 16.1 and 16.2 do not limit (a) your payment obligations; (b) either party's indemnity obligations under Section 17, except as stated in 16.4; (c) liability for fraud or willful misconduct; or (d) liability the law does not allow to be limited.
16.4 Data claims stay inside the cap. Claims arising from a security incident or a breach of Section 13 (data, privacy and confidentiality), including any indemnity for them under Section 17, are subject to the cap in Section 16.1 and to Section 16.2, except to the extent caused by fraud or willful misconduct.
17.1 By you. You will defend and indemnify us against third-party claims, fines and reasonable costs (including reasonable attorneys' fees) to the extent they arise from your content, your customer lists and consent records, your instructions, your recording duties under Section 6.3, or your breach of this Agreement.
17.2 By us. We will defend and indemnify you against third-party claims, fines and reasonable costs (including reasonable attorneys' fees) to the extent they arise from LGGS Materials we supply that infringe a third party's rights, or our breach of this Agreement.
17.3 Process. The party seeking indemnity gives prompt written notice, lets the other party control the defense with competent counsel, and reasonably cooperates. No settlement may admit fault for, or impose duties on, the other party without its consent. Neither of us indemnifies the other for the other's own fault, and shared fault is split in proportion.
18.1 Independent contractors. We are independent contractors. Neither of us is the other's partner, employee or agent, and neither can bind the other.
18.2 Notices. Notices under this Agreement are given by email. Notices to you go to the email on your order form. Notices to us go to lance@lanceg.com. Cancellation notices go to lance@lanceg.com. A notice is given when sent, unless the sender receives a bounce or failure message. Each of us keeps its email address current.
18.3 Governing law and venue. Pennsylvania law governs this Agreement, without regard to conflict of law rules. Any lawsuit about this Agreement will be brought in the state courts in Allegheny County, Pennsylvania, or the United States District Court for the Western District of Pennsylvania, and each of us consents to that venue.
18.4 Electronic acceptance. You accept this MSA and your order form electronically at checkout by checking a box that says "I have read and agree to the Master Services Agreement and the Order Form Terms" and then clicking the accept or pay button. The box is not checked in advance. We store the date and time of acceptance, the MSA version and order form version you accepted, the name and email of the person who accepted, and the IP address used, and we email you a copy. The person accepting confirms they are authorized to bind your business. Electronic acceptance has the same effect as a signature.
18.5 Changes to this MSA. We may update this MSA by giving you at least 30 days' written notice. The update applies to you from the date in the notice. If you do not agree, you may cancel before that date and the update will not apply to you. A change to your prices or order form terms follows Section 3.6. Website copy cannot change your Agreement.
18.6 Entire agreement. The Agreement is the entire agreement between us about the Services and replaces earlier proposals and discussions about them. If any part is unenforceable, the rest stays in effect. Not enforcing a term is not a waiver. Neither of us may assign the Agreement without the other's consent, except to a successor of its business.
18.7 Events outside our control. Neither of us is liable for delays caused by events outside its reasonable control, such as carrier or platform outages, internet failures, natural disasters or government action. This does not excuse payment.