Hi, I'm Lance.

Founder, LanceG Growth Systems · Pittsburgh (Bethel Park), PA

My story

I've been starting businesses since I was 15. Since then I've spent more than 25 years in sales, led teams, and built and sold businesses, including a vocational rehabilitation company. As an Aflac District Manager, I led a team of about 30 agents, and I learned fast that the best salesperson in the world can't help a customer whose call never gets answered.

These days I help small business owners put AI and automation to work on the parts of the job that shouldn't need them: answering the phone, following up with leads, and making it easy for customers to do business with you. That frees you up for the part that does need you.

My rule is simple: Sell like a human, scale like a machine. AI where it helps, humans where they matter.

How I work

Straight answers.

If AI isn't the right fix, I'll tell you.

Done for you.

I build it, test it with you, and keep tuning it.

Measured.

We agree on what "working" means before we start.

Local and remote.

I'm based in Pittsburgh and work with owners anywhere.

Elsewhere

The Lance List, my newsletter

YouTube ↗

Let's talk about your phones.

Talk to my AI receptionist right now

Sell Like a Human, Scale Like a Machine.

LanceG Growth Systems · Pittsburgh (Bethel Park), PA · Working with owner-led businesses locally and remotely.

Connect

What I can promise is that we'll set clear measures up front and I'll tell you straight what's working.

© 2026 Gurganus Benefits Group, LLC dba LanceG Growth Systems