The Lance List
Useful AI and growth ideas, without the fog machine.
Practical field notes for small business owners. Short, plain-spoken, and usable today.
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Field notes
Field note 1
Your next customer is waiting. Does anyone own the reply?
A simple way to spot the gap between a customer's call and a useful response.
Buying more leads while the ones you already have sit unanswered is an expensive way to stay busy. Before you add another tool, mine included, trace one real customer request from the moment it came in. Where did it land, who owned the reply, and what actually happened next?
Field note 2
Your website has one job. Make the next step obvious.
Check the path a first-time visitor on a phone actually has to follow.
A website can look polished and still make a customer work too hard. Grab your phone, open your own site, and pretend you've never heard of the business. How long does it take to figure out what you do, whether you serve them, and how to reach a person?
Field note 3
The minute price is not the price of your AI receptionist.
Count the whole workflow, then measure the outcome that matters.
A voice AI's per-minute charge is one line on the bill. What you're really buying is a whole process: answering, understanding, routing, booking, and handing the tricky calls to a person. Here's how to count all of it before you sign up with anyone, including me.
Want to hear one in action?
Call my AI receptionist at 412-400-8900, or book 15 minutes and we'll look at how your calls are handled today.
Talk to my AI receptionist right now
Sell Like a Human, Scale Like a Machine.
LanceG Growth Systems · Pittsburgh (Bethel Park), PA · Working with owner-led businesses locally and remotely.
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What I can promise is that we'll set clear measures up front and I'll tell you straight what's working.
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