Privacy Policy
Effective date: October 22, 2026
This Privacy Policy explains how Gurganus Benefits Group, LLC dba LanceG Growth Systems ("LanceG Growth Systems," "we," "us," or "our") collects, uses, shares and protects personal information when you visit lanceg.com (the "Site"), fill out a form, book an appointment, call us (including our AI receptionist), chat with us, or receive text messages or emails from us (together, the "Services").
Gurganus Benefits Group, LLC dba LanceG Growth Systems · Bethel Park, PA · [email protected] · 412-400-8900
1. Information we collect
Information you give us
- Website forms and newsletter signups: name, email, phone number, business name, what you'd like help with, and any message you write.
- Appointment booking: name, email, phone, business name, your answers to booking questions, and the date and time you pick.
- Chat: what you type into the chat window and any contact details you share.
- Payments: billing name, email and address. Card details are entered directly with our payment processor; we do not see or store full card numbers.
- Text messages and emails: your phone number or email address, your consent choices, and the content of messages you send us, including STOP and HELP replies.
Phone calls and our AI receptionist
- Calls to our business lines are answered by an AI receptionist. Calls are recorded and may be transcribed and summarized. At the start of every call, callers are told they are speaking with an AI assistant and that the call is recorded. If you don't want to be recorded, you can hang up and email us at [email protected] instead.
- From calls we collect your phone number, caller ID name (if available), the date, time and length of the call, the recording, the transcript or summary, and any details you share (for example, your name, business and the reason you called).
Information collected automatically
- When you visit the Site, we and our service providers may collect your IP address, browser and device type, pages viewed, referring page, and the date and time of your visit, using cookies and similar technologies (see Section 6).
2. How we use your information
- To respond to your inquiry, schedule and remind you of appointments, and follow up with you.
- To provide, set up and support the services you buy from us, and to send invoices and receipts.
- To send text messages you've agreed to receive (see our SMS Terms at lanceg.com/sms-terms) and emails, including our newsletter if you sign up.
- To review call recordings, transcripts and chats for quality, training, accuracy and record-keeping, and to improve how our AI receptionist answers.
- To operate, secure and improve the Site and our Services, and to prevent fraud or misuse.
- To comply with the law and enforce our terms.
We do not sell your personal information.
3. How we share information
We share personal information only as needed to run our business:
- Service providers that process information on our behalf under contract, such as our CRM, website, forms, calendar and messaging platform; our payment processor; our email and productivity providers; our telephony, call-recording, transcription and AI providers; and our website analytics provider.
- Legal and safety: when required by law, subpoena or court order, or to protect our rights, our customers or others.
- Business transfers: in connection with a merger, sale or reorganization, subject to this policy.
- With your consent or at your direction.
Text messaging (SMS) privacy
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. How long we keep information
We keep personal information only as long as we need it for the purposes above. In general:
- Call recordings and transcripts: up to 12 months, unless we need them longer for a specific customer matter or legal reason.
- Inquiries from people who don't become clients: up to 24 months after our last contact.
- Client, billing and tax records: as long as the law requires.
- Opt-out records: as long as needed to honor your request (for example, we keep numbers that replied STOP so we don't text them again).
When we no longer need information, we delete it or de-identify it.
5. How we protect information
We use reasonable administrative, technical and physical safeguards, such as limiting access to people who need it, using multi-factor authentication on our business accounts, and using reputable service providers that encrypt data in transit. No method of transmission or storage is 100% secure, so we can't guarantee absolute security.
6. Cookies and similar technologies
The Site and our service providers use cookies and similar tools to keep the Site working (for example, forms, chat and booking), remember your preferences, and understand how the Site is used. We do not use cookies to show you targeted ads on other websites. You can block or delete cookies in your browser settings; some features may not work without them. We do not currently respond to "Do Not Track" browser signals, because there is no common standard for them.
7. Children's privacy
Our Services are for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, email [email protected] and we will delete it.
8. Your choices and rights
- Text messages: reply STOP to any text to opt out, or HELP for help.
- Email: use the unsubscribe link in any marketing email.
- Calls: you may hang up at any time and contact us by email instead.
- Access, correction and deletion: you can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it.
How to make a request: email [email protected] with the subject line "Privacy Request," tell us what you're asking for, and include the name, email and phone number you used with us so we can find your records. We may need to verify your identity before acting. We will respond within 45 days. We may keep some information where the law requires it (for example, payment and tax records) or to honor your opt-out.
9. Additional state privacy rights
Some states give their residents additional privacy rights. If you live in one of those states, you can use the request process in Section 8, and we will honor your request as your state's law requires.
10. Information about our clients' customers
When we set up AI receptionists, websites or automations for client businesses, we process their customers' information on the client's behalf and under the client's instructions. Those callers and contacts should review the client business's own privacy policy and send requests to that business.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the effective date above. If we make material changes, we will give additional notice where required.
12. Contact us
Gurganus Benefits Group, LLC dba LanceG Growth Systems
Bethel Park, PA
Email: [email protected]
Phone: 412-400-8900
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