Privacy Policy
Effective date: November 1, 2026
This Privacy Policy explains how Gurganus Benefits Group, LLC dba LanceG Growth Systems ("LanceG Growth Systems," "we," "us," or "our") collects, uses, shares and protects personal information when you visit lanceg.com (the "Site"), fill out a form, book an appointment, call us (including our AI receptionist), chat with us, or receive text messages or emails from us (together, the "Services").
Gurganus Benefits Group, LLC dba LanceG Growth Systems · Bethel Park, PA · lance@lanceg.com · 412-887-6297
1. Information we collect
Information you give us
- Website forms and newsletter signups: name, email, phone number, business name, what you'd like help with, and any message you write.
- Appointment booking: name, email, phone, business name, your answers to booking questions, and the date and time you pick.
- Chat: what you type into the chat window and any contact details you share.
- Payments: billing name, email and address. Card details are entered directly with our payment processor; we do not see or store full card numbers.
- Text messages and emails: your phone number or email address, your consent choices, and the content of messages you send us, including STOP and HELP replies.
- Phone calls: what you tell our AI receptionist, such as your name, callback number, business name, email and reason for calling, plus the call recording and any transcript or summary.
Phone calls and our AI receptionist
- Maggie is our AI receptionist, not a human. Call-handling hours, routing and any recording or transcription features depend on the configured setup; continuous availability is not promised. Pennsylvania requires consent from all parties to record a call. AI identification, recording notice, lawful consent and recording-start timing must be verified for each enabled route before recording is used. This website notice is not a substitute for call-level consent. If you prefer email, contact lance@lanceg.com.
- Depending on the enabled call setup, information processed may include your phone number, caller ID name if available, call date, time and duration, any enabled recording or transcript, and details you choose to share.
Information collected automatically
- When you visit the Site, we and our service providers may collect your IP address, browser and device type, pages viewed, referring page, and the date and time of your visit, using cookies and similar technologies (see Section 6).
2. How we use your information
- To respond to your inquiry, schedule and remind you of appointments, and follow up with you.
- To provide, set up and support the services you buy from us, and to send invoices and receipts.
- To send text messages you've agreed to receive (see our SMS Terms at lanceg.com/sms-terms) and emails, including our newsletter if you sign up.
- To review call recordings, transcripts and chats for quality, staff training, accuracy and record-keeping, and to improve how our AI receptionist answers.
- To operate, secure and improve the Site and our Services, and to prevent fraud or misuse.
- To comply with the law and enforce our terms.
3. How we share information
We share data only with service providers that help us run the service (for example, our phone, messaging, CRM and payment providers) and as required by law. We never sell your information or share mobile numbers or SMS consent for others' marketing. Mobile numbers and SMS consent are never shared or sold to third parties or affiliates for marketing purposes.
Text messaging (SMS) privacy
SMS program: You request enrollment or re-enrollment by checking an optional SMS consent box at lanceg.com/book-a-call. Choose non-marketing messages (appointment reminders, follow-ups on your inquiry and customer care), marketing messages (special offers, discounts and service updates), both, or neither. Consent is not a condition of purchase. Message frequency varies. Message & data rates may apply. Reply STOP to opt out or HELP for help. Full terms: lanceg.com/sms-terms.
4. How long we keep information
We keep personal information only as long as we need it for the purposes described in this policy, or longer if the law requires.
- Retention of recordings, transcripts and other call information depends on the enabled service and applicable legal requirements. Service providers may retain call logs under their own schedules; some provider-held logs may not be deletable.
- Client, billing and tax records: as long as the law requires.
- Opt-out records: as long as needed to honor your request (for example, we keep numbers that replied STOP so we don't text them again).
When we no longer need information, we delete or de-identify the copies we control.
5. How we protect information
We use administrative and technical measures designed to protect your information, but no method of storage or transmission is completely secure.
6. Cookies and similar technologies
The Site and our service providers use cookies and similar tools to keep the Site working (for example, forms, chat and booking), remember your preferences, and understand how the Site is used. We do not use cookies to show you targeted ads on other websites. You can block or delete cookies in your browser settings; some features may not work without them. We do not currently respond to "Do Not Track" browser signals, because there is no common standard for them.
When we email you a link to a video or page, our hosting provider may tell us whether and when it was opened or viewed and for how long. We use this only to follow up on our own outreach.
7. Children's privacy
Our Services are for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, email lance@lanceg.com and we will delete it.
8. Your choices and rights
- Text messages: reply STOP to any text to opt out, or HELP for help.
- Email: use the unsubscribe link in any marketing email.
- Calls: you may hang up at any time and contact us by email instead.
- Access, correction and deletion: you can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. We'll delete what we control. Some call logs kept by our service provider may not be deletable.
How to make a request: email lance@lanceg.com with the subject line "Privacy Request," tell us what you're asking for, and include the name, email and phone number you used with us so we can find your records. We may need to verify your identity before acting. We will respond within 45 days. We may keep some information where the law requires it (for example, payment and tax records) or to honor your opt-out.
9. Additional state privacy rights
Some states give their residents additional privacy rights. If you live in one of those states, you can use the request process in Section 8, and we will honor your request as your state's law requires.
10. Information about our clients' customers
When we set up AI receptionists, websites or automations for client businesses, we process their customers' information on the client's behalf and under the client's instructions. Those callers and contacts should review the client business's own privacy policy and send requests to that business.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the effective date above. If we make material changes, we will give additional notice where required.
12. Contact us
Gurganus Benefits Group, LLC dba LanceG Growth Systems
Bethel Park, PA
Email: lance@lanceg.com
Phone: 412-887-6297
Talk to my AI receptionist
Calls are recorded.
Sell Like a Human, Scale Like a Machine.
LanceG Growth Systems · Bethel Park, PA 15102 · Working with owner-led businesses locally and remotely.
Connect
Call Maggie, our AI receptionist: 412-887-6297
Calls are recorded. Privacy Policy
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